Highlights from the Cyber Association’s "Why Didn’t I Know That?" Business Summit
In October, the Cyber Association’s "Why Didn’t I Know That?" Business Summit brought together top executives from the cybersecurity, government contracting, and technology sectors for an unforgettable morning of candid conversations, expert insights, and actionable strategies. Designed specifically for C-suite leaders, the summit aimed to connect and inspire through deep dives into the burning questions shaping today’s business world.
For those who attended—or for anyone who missed out—the summit delivered on its promise to provide a backstage view of industry trends and challenges. Here's a recap of the key highlights and takeaways from this exciting event along with links to the Full Videos of the panel discussions on YouTube.
Expert speaker, Laura Nelson, from the National Cryptologic Foundation chats with George Barnes of Red Cell Partners in this engaging panel discussion about emerging trends.
One of the most anticipated discussions of the summit was “What's Next? How AI Will Shape Cybersecurity and Government Contracting.” AI is a game-changer for these industries, and the panelists did not disappoint, diving into how artificial intelligence is reshaping everything from threat detection to operational workflows. Experts discussed how to harness AI's potential to not only improve security but to streamline business operations and meet the evolving needs of government contractors. Attendees walked away with fresh perspectives on integrating AI into their business models and actionable steps for staying ahead of the curve.
The discussion, moderated by Tina Kuhn of The Lanzar Group, features Gary Daigle of RealmOne and Bruce Howard of SynergyMCP, who speak with volumes of experience merging successful cybersecurity companies.
In the “Why Didn’t I Know That? What Successful CEOs Wish They Knew Pre- and Post-Sale” session, top executives shared some of their hardest-learned lessons. From the emotional rollercoaster of selling a company to the nitty-gritty of managing transitions, this session offered an open, honest conversation about the challenges and opportunities CEOs face during and after major business deals. Speakers emphasized the importance of knowing when to sell, how to prepare for life post-sale, and the key mistakes to avoid to ensure a smoother transition.
This candid conversation provided invaluable takeaways for anyone contemplating a sale, merger, or acquisition, or looking to better understand the strategic moves that make the difference in long-term success.
Cybersecurity Association's Chairman of the Board, Chuck Faughnan, III, CEO of Personam.ai moderated the lively panel discussion of John Bruns from Anomali and Ken Kurz from COPT Defense Properties.
One of the more relatable sessions at the summit, “Why Don’t Tech Executives Buy My Products or Services?” explored a common frustration among tech vendors: closing the deal. Why do tech executives hesitate to buy, even when your product fits their needs perfectly? Panelists unpacked the complex purchasing behavior of tech buyers and shared strategies for tailoring sales approaches to better align with their specific priorities. Attendees gained fresh insights into overcoming objections and improving their sales conversion rates with this deep dive into the psychology of tech executives.
Networking and Vendor Engagement
In addition to the rich discussions, the summit provided ample networking opportunities. Attendees had the chance to connect with industry leaders, exchange ideas, and explore collaboration opportunities with peers from cybersecurity, government contracting, and the broader tech sector.
The summit also featured a curated selection of vendors showcasing cutting-edge products and solutions that are transforming these industries. Whether exploring new cybersecurity tools or discovering innovative GovCon solutions, attendees had the chance to engage with some of the most promising technologies available today.
Panel Videos – A Sneak Peek into the Summit Discussions
For those who missed the event or want to revisit the key insights shared by our expert panels, here are some of the standout video sessions from the summit:
1. A Deep Dive into AI, Cybersecurity, and GovCon
This video session explores how AI is revolutionizing both cybersecurity and government contracting. The panel covers practical applications, current innovations, and the challenges of implementing AI in these fast-evolving sectors.
2. CEOs Share What They Wish They Knew Pre- and Post-Sale
This session features seasoned CEOs who share the most valuable lessons they wish they had known pre- and post-sale. They offer advice on navigating business transitions, managing growth, and avoiding common pitfalls when selling or acquiring companies.
3. Selling to Tech Executives: Why Don’t They Buy?
Selling to tech executives can be tough. This video session delves into why tech buyers hesitate and provides actionable tips on aligning your product pitch with the needs and concerns of these decision-makers.
Why This Summit Matters
The "Why Didn’t I Know That?" Business Summit was more than just a conference—it was an opportunity for C-suite executives to share challenges, uncover new opportunities, and gain practical advice that can be immediately applied to their businesses. From AI’s impact on cybersecurity and government contracting to the lessons learned from successful CEOs, the summit provided a wealth of knowledge designed to help leaders stay ahead of the curve.
We’re grateful to everyone who attended and contributed to making this summit a success. If you missed it, don’t worry—be sure to watch the panel videos linked above for a glimpse into the powerful conversations that took place. We look forward to continuing the conversation and helping you navigate the ever-changing landscape of business in the digital age.
Thank you to our speakers, sponsors, and participants for making the 2024 Cyber Association’s "Why Didn’t I Know That?" Business Summit an incredible success. We can’t wait to see you next year!
KLNB
Cavu Advisors
JP Morgan Private Bank
Black Diamond Financial
Catapult Growth Partners
Anne Arundel Economic Development Corporation
Howard County Economic Development Authority
